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Townsquare Media Group
is a diversified media, entertainment and digital marketing services company that owns and operates radio, digital and live event properties. The company specializes in creating and distributing original entertainment, music and lifestyle content.

Motto: “We are the Experts at Local Expert”
Founded: 2010
Led by: Nithya Mathews

Why They’re Unique: Its assets include 244 radio stations, 250 local companion websites in 51 small to mid-sized markets, 350 live music and non-music events annually and certain national digital properties including Taste of Country,, Ultimate Classic Rock,Loudwire, The FW, GuySpeed, ScreenCrush and PopCrush, as well as a network of music and entertainment digital properties reaching over 60 million US unique visitors and E-commerce business Seize the Deal. Additionally, Townsquare Media also operates Townsquare Cares, a non-profit organization that seeks to better the lives of troops and their families. Funds managed by Oaktree Capital Management are the Company’s largest equity holder.
They Can Answer Questions Relating to: How do I build a good banner ad? How can I create good content on a Local Expert micro-ste? How do I submit a “Quick Add” or “Quick Fix” form on

 Meet The Expert

Nithya Mathews

Local Expertologist

Education: University of Creative Services

Major: Local Expertology


6 Basic Rules of Creating a Good Banner Ad

1. “Know thy placement”: If you want to create a good banner you should know where the banner would be displayed.

2. Good copy sells: If you get the headline wrong nothing else matters. Answer one, two, or all of the questions a viewer might have such as, “What? Why? How? What’s in it for me?” Also, don’t forget to provide some kind of call to action even if it is something as simple as a “click here” button, or a “get your free gift here” button.

3. Convincing graphics: Include something that brings some specific information along with the graphic, not just something that looks nice. This specific information is the kind of information that’s useful to the target audience and something they will notice, and then act upon.

4. Readable font: Font and style are very important. The big

5. Appropriate colors: You have to know your audience to choose the right colors. There are two colors that usually work exceptionally well: orange and blue. Orange is great for all kinds of buttons (if you don’t believe me just visit amazon). This is because orange is the most noticeable color right after red. However, it doesn’t raise all the negative emotions red does (things like “stop”, “look out,” and “danger”). Blue is the color of safety. It creates a sense of trust and confidence. It also works well for headlines and text in general.

6. A frame: Just a thin line around your banner can improve its attention grabbing potential. We simply focus more attention on the thing that’s inside the frame.

5 Ways to Create and Maintain the Best Local Expert Ever

1. Gather as much information from the client. A greater amount of information translates to more possible features and point earning opportunities.

2. Be as clear as possible when filling out the Local Expert form. By including specific instructions and descriptions you help paint a picture of what you envision for the Local Expert.

3. Good Content: Good content comes from including features such as “Meet the Expert” and Helpful Tips. Point earning opportunities also are great way to engage the user.

4. Be aware of your Expert’s jargon. It is important to understand and articulate the expert’s correct title, number of experts, etc. (Ex.: multiple dentists in a dentist office)

5. Updating the Local Expert: Making the Local Expert relevant to a season or holiday is crucial. Not only will the user keep returning to the micro-site for new tips, but the client will truly become their Local Expert. Also, by reaching out to the client they will know that you have a vested interest in their Local Expert and want to keep it as updated as possible.

The importance of cold calling and how it can increase your sales.

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As digital sales professionals we hear the word “no” all the time. What we don’t do all the time, is stop and question what they are really saying no to…

Have A Question? Ask The Experts!


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